Die Beaulieu International Group eröffnet ihr brandneues Erlebniszentrum!


The long-awaited moment has finally arrived: Beaulieu International Group (B.I.G.) opens the doors of its brand-new Experience Center in Wielsbeke. Remaining close to the roots where the family business originated over 60 years ago, Beaulieu has constructed this state-of-the-art sustainable business hub. Not only does the new Experience Center showcase all the various solutions the Group offers, it also provides new office spaces for numerous employees.

"We are incredibly proud and excited to announce the opening of our Experience Center," says Dominiek De Clerck, CEO ad interim at B.I.G. "All the solutions we bring to the market with Beaulieu can be found under one roof, at a location where it all began for us. Here, the past and our future converge perfectly", continues Dominiek De Clerck.

Ultimate experience

At this Experience Center, visitors will have the opportunity to touch, discover, and experience all of B.I.G.'s solutions in a unique way. From flooring solutions to engineered solutions and the raw materials the Group manufactures. "The aim is for visitors to leave here with even more ideas than they came in with", says Matthias Blomme, Group Marketing Manager at Beaulieu. "We've opted for tangible solutions combined with digital experiences and impressions. For example, you can test and experience our sports grass in our 180° sportsbox. Or you can unleash your creativity within our immersive box, where you can instantly visualize your designs on digitally printed cushion vinyl flooring. Every corner of our solutions area is digitally enhanced to offer an interactive experience at every turn.”


The construction work began in September 2022, and just over a year and a half later, the nearly energy-neutral building opens its doors. With a total of 3.700 square meters, of which 1.600 square meters are exclusively reserved for the Experience Center, it's hard not to be captivated by this impressive architectural structure. Thanks to geothermal technology for both cooling and heating, with 60 boreholes each approximately 90 meters deep, an exceptionally low ecological footprint is ensured, perfectly aligning with Beaulieu's sustainability goals set for 2030.

Creative Hub

This creative hub is not only a unique experience for visitors, but also all employees can fully enjoy the benefits of this brand-new space. At the heart of the building lies the "Place Beaulieu", a versatile space where employees can meet, co-create, innovate and work together.

"When visiting our new Experience Center you really dive into the heart of Beaulieu. This space embodies our vision, blending our employees with our solutions and our customers, demonstrating how we can all contribute to Shaping sustainable living, together", concludes Dominiek De Clerck.

Between May 13 and 16, the Experience Center will open its doors for the Flanders Flooring Days. At this four-day event, Beaulieu will welcome more than 700 visitors who will be the first to discover this brand-new location. Would you like to come and discover this with us? Please register via the button below